About
Crude Area is focused on making beautiful, contemporary art and related merchandise from around the world available to the non-collector, non-millionaire audience in India. Art is heavily misunderstood in India by being limited to ‘fine art’ and is exorbitantly priced. A majority of affluent and well-to-do Indians are not art collectors, but they aspire to live/work in beautiful spaces. Crude Area curates art from Indian and international artists & designers who are massively talented and in search of bigger markets for exposure. Unlike established/popular fine artists, these folks don’t charge outrageous commissions and help keep pricing low. We've launched with wall prints and are keen to scale across different home décor and lifestyle products in the next 2-3 months. We are exploring opportunities to identify new markets to expand globally. We’re also kicked to introduce 3D printed products in India soon to redefine the art and design space progressively.