Markets
About
Squibie - A unique direct marketing channel to target Gen-Y, the college students, with a higher number of impressions for an Ad. It's a channel to make the young aware of the latest products in the market, information about them, engage more with the brand through QR & Augmented Reality platforms. It's also a platform to engage students from different colleges to interact with each other. Squibie is a product that will be with the college students. The repeat usage of Squibie ensures multiple impressions and hence increases brand awareness and brand recall .