About
m.Paani is innovating loyalty to advance the next 4 billion. Our mobile-based coalition loyalty program connects members' spend to points that are redeemed for meaningful rewards and delivers financial and brand value to corporate partners. Through our platform and channels we collect and analyse data to build a 360° view of the daily lives of a segment that is offline and in a cash-based economy. This proprietary data enables us to design rewards and innovate new products tailored to an underserved and overlooked consumer. m.Paani is a winner of the Hult Prize 2011, and was honoured by President Bill Clinton and the Clinton Global Initiative. m.Paani is also a winner of the India Rising Star Award 2013, semi-finalist of Sankalp Awards 2014, finalist of Echoing Green 2013 and investee of UnLtd India, among others. m.Paani’s CEO & founder is an Ashoka Fellow.